Americans are the most self-conscience people in the world. It is easy to see why we are self-conscience of our appearance. Everywhere we go we are reminded of flawless airbrushed perfection on commercials, billboards and magazines. Foreigners are often astounded by how fat most Americans are. We love to eat yet want to look like supermodels. You can’t have your cake and eat it too! Luckily, some of our brightest scientists are hard at work developing additives and medications to help us lose weight. Once such dietary supplement is known as Hoodia.

Diet. It’s a word that any woman and many men have incorporated and applied into their own lives in some form or another. On any given day in this country, almost half of all American women are on a diet. On any given day, one in four men are on a diet. We spend 40 billion dollars each year on diets or diet-related products. When polled, 80 percent of ten-year-olds are afraid of being fat.

It’s common practice: First there is a hit book, show or movie and then follows a shelf full of branded products to follow suit. NBC’s hit reality show, The Biggest Loser is no different than many other shows and movies that have realized their allure and created a line of products that are relevant and fitting to its main message. With its new Biggest Loser Meal Plan, the message is a healthy, albeit pricey one.

Popular weight loss program Medifast says it’s possible to lose 20 pounds in just one month when you follow their plan. They have weight loss plan designed with the unique needs of women, men and diabetics. Some on Medifast report losing 2-5 pounds in just a week, making it one of the most rapid ways to lose weight. There are even 15,000 physicians who say they would recommend Medifast to their patients and clinical research that clearly supports these claims.